Big Data Blog
Posted by jgonzalez; on Dec 29, 2016
Category : Big Data, Cloud, Consumer, Customer Contact, Enterprise, Mobile & Wireless, The Internet of Things
Against the backdrop of customer experience taking precedence in 2016, Juan Gonzalez, Research Director at Frost & Sullivan, shares his top 10 BPO trends and priorities that providers should be focusing on as we move into the new year.
Posted by vgandhi; on Dec 02, 2016
A blog on header bidding, an important advertising technique, and AudienceScience's participation in the header bidding opportunity.
Posted by MBrandenburg; on Nov 23, 2016
It’s that time of the year again when we all take a moment to reflect on the things we are thankful for. On a personal level, it is usually good health, friends, family, and at least for me, the smart and cool people I get to work with. As an industr…
Posted by vgandhi; on Nov 23, 2016
An assessment of the TubeMogul acquisition, and what it means for video advertising.
Posted by dsarangan; on Oct 12, 2016
Category : Big Data, Cloud, Consumer, Digital Media, Enterprise, Mobile & Wireless, The Internet of Things
Thoughts on the 2016 AT&T Industry Analyst Summit from Dilip Sarangan, Industry Principal for IoT at Frost & Sullivan. The event was held between October 5-7, 2016 in Dallas, TX.
Posted by dsarangan; on May 25, 2016
A highly fragmented ecosystem of hardware vendors, software developers and service providers are spending billions of dollars on marketing – but who really makes money selling IoT?
Posted by vgandhi; on May 24, 2016
This blog talks about some of the ways in which data is generated about consumers, and how it can be used to deliver relevant ads to consumers.