Big Data Blog
Posted by vgandhi; on Dec 02, 2016
A blog on header bidding, an important advertising technique, and AudienceScience's participation in the header bidding opportunity.
Posted by MBrandenburg; on Nov 23, 2016
It’s that time of the year again when we all take a moment to reflect on the things we are thankful for. On a personal level, it is usually good health, friends, family, and at least for me, the smart and cool people I get to work with. As an industr…
Posted by vgandhi; on Nov 23, 2016
An assessment of the TubeMogul acquisition, and what it means for video advertising.
Posted by dsarangan; on Oct 12, 2016
Category : Big Data, Cloud, Consumer, Digital Media, Enterprise, Mobile & Wireless, The Internet of Things
Thoughts on the 2016 AT&T Industry Analyst Summit from Dilip Sarangan, Industry Principal for IoT at Frost & Sullivan. The event was held between October 5-7, 2016 in Dallas, TX.
Posted by dsarangan; on May 25, 2016
A highly fragmented ecosystem of hardware vendors, software developers and service providers are spending billions of dollars on marketing – but who really makes money selling IoT?
Posted by vgandhi; on May 24, 2016
This blog talks about some of the ways in which data is generated about consumers, and how it can be used to deliver relevant ads to consumers.
Posted by BrendanRead; on May 23, 2016
Businesses have to focus on delivering excellent Customer Experiences to grow and survive. But they should prioritize on ensuring product and service quality first then on customer service and support and voice of customer.