Digital Media Blog


vgandhi
Posted by vgandhi; on Dec 02, 2016
Views: 3238


A blog on header bidding, an important advertising technique, and AudienceScience's participation in the header bidding opportunity.

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vgandhi
Posted by vgandhi; on Nov 23, 2016
Views: 1600


An assessment of the TubeMogul acquisition, and what it means for video advertising.


vgandhi
Posted by vgandhi; on Oct 26, 2016
Views: 2795


This blog highlights the impact of fraud on digital advertising. It also talks about the steps taken by the industry to counter fraud.


dsarangan
Posted by dsarangan; on Oct 12, 2016
Views: 2214


Thoughts on the 2016 AT&T Industry Analyst Summit from Dilip Sarangan, Industry Principal for IoT at Frost & Sullivan. The event was held between October 5-7, 2016 in Dallas, TX.

Tags : IoT, consumer

jsterling
Posted by jsterling; on Sep 29, 2016
Views: 1437


Retailers that have resisted the siren call of digital displays to date should revisit the technology and give serious consideration to its deployment.


BrendanRead
Posted by BrendanRead; on Sep 29, 2016
Views: 1496


Video has long had an unrealized promise to improve the Customer Experience. But that may change with the use of smartphones and apps as shown in a Verizon ad featuring tennis great John McEnroe


BrendanRead
Posted by BrendanRead; on Jun 15, 2016
Views: 2889


Microsoft's (MSFT) $26 billion acquisition of LinkedIn has the potential of giving Microsoft Dynamics CRM a powerful leg-up on Salesforce (and on Oracle and SAP)


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vgandhi
Posted by vgandhi; on May 24, 2016
Views: 2552


This blog talks about some of the ways in which data is generated about consumers, and how it can be used to deliver relevant ads to consumers.

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alaasaayed
Posted by alaasaayed; on Apr 19, 2016
Views: 5116


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Summary of Huawei Global Analyst Summit 2016 - by ICT Industry Principal Alaa Saayed.


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