Digital Media Blog
Posted by vgandhi; on Dec 02, 2016
A blog on header bidding, an important advertising technique, and AudienceScience's participation in the header bidding opportunity.
Posted by vgandhi; on Nov 23, 2016
An assessment of the TubeMogul acquisition, and what it means for video advertising.
Posted by dsarangan; on Oct 12, 2016
Category : Big Data, Cloud, Consumer, Digital Media, Enterprise, Mobile & Wireless, The Internet of Things
Thoughts on the 2016 AT&T Industry Analyst Summit from Dilip Sarangan, Industry Principal for IoT at Frost & Sullivan. The event was held between October 5-7, 2016 in Dallas, TX.
Posted by jsterling; on Sep 29, 2016
Retailers that have resisted the siren call of digital displays to date should revisit the technology and give serious consideration to its deployment.
Posted by BrendanRead; on Sep 29, 2016
Video has long had an unrealized promise to improve the Customer Experience. But that may change with the use of smartphones and apps as shown in a Verizon ad featuring tennis great John McEnroe
Posted by BrendanRead; on Jun 15, 2016
Microsoft's (MSFT) $26 billion acquisition of LinkedIn has the potential of giving Microsoft Dynamics CRM a powerful leg-up on Salesforce (and on Oracle and SAP)
Posted by vgandhi; on May 24, 2016
This blog talks about some of the ways in which data is generated about consumers, and how it can be used to deliver relevant ads to consumers.