Digital Media Blog


avnirambhia
Posted by avnirambhia; on Dec 09, 2016
Views: 1818


Total cost of ownership of multi-DRM solutions is quite misunderstood. This set of resources is designed to give decision-makers quick and accurate guidance on long-term considerations and strategy.


ashah
Posted by ashah; on Dec 06, 2016
Views: 1526


mobile_photo
Future of Digital Transformation in Retail - Amazon Makes a "Go" of It.


BrendanRead
Posted by BrendanRead; on Dec 06, 2016
Views: 1743



vgandhi
Posted by vgandhi; on Dec 02, 2016
Views: 3494


A blog on header bidding, an important advertising technique, and AudienceScience's participation in the header bidding opportunity.

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vgandhi
Posted by vgandhi; on Nov 23, 2016
Views: 1768


An assessment of the TubeMogul acquisition, and what it means for video advertising.


vgandhi
Posted by vgandhi; on Oct 26, 2016
Views: 2997


This blog highlights the impact of fraud on digital advertising. It also talks about the steps taken by the industry to counter fraud.


dsarangan
Posted by dsarangan; on Oct 12, 2016
Views: 2423


Thoughts on the 2016 AT&T Industry Analyst Summit from Dilip Sarangan, Industry Principal for IoT at Frost & Sullivan. The event was held between October 5-7, 2016 in Dallas, TX.

Tags : IoT, consumer

jsterling
Posted by jsterling; on Sep 29, 2016
Views: 1570


Retailers that have resisted the siren call of digital displays to date should revisit the technology and give serious consideration to its deployment.


BrendanRead
Posted by BrendanRead; on Sep 29, 2016
Views: 1640


Video has long had an unrealized promise to improve the Customer Experience. But that may change with the use of smartphones and apps as shown in a Verizon ad featuring tennis great John McEnroe


BrendanRead
Posted by BrendanRead; on Jun 15, 2016
Views: 3016


Microsoft's (MSFT) $26 billion acquisition of LinkedIn has the potential of giving Microsoft Dynamics CRM a powerful leg-up on Salesforce (and on Oracle and SAP)


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