Digital Media Blog
Posted by BrendanRead; on Sep 29, 2016
Video has long had an unrealized promise to improve the Customer Experience. But that may change with the use of smartphones and apps as shown in a Verizon ad featuring tennis great John McEnroe
Posted by BrendanRead; on Jun 15, 2016
Microsoft's (MSFT) $26 billion acquisition of LinkedIn has the potential of giving Microsoft Dynamics CRM a powerful leg-up on Salesforce (and on Oracle and SAP)
Posted by vgandhi; on May 24, 2016
This blog talks about some of the ways in which data is generated about consumers, and how it can be used to deliver relevant ads to consumers.
Posted by BrendanRead; on Mar 24, 2016
A recent report indicates that social customer service and support may be fading but instead social customer interactions may be evolving to encompass more marketing and sales.
Posted by njamison; on Feb 23, 2016
Speech Technologies have now become a trusted enabler in the potential for digital transformation of the Customer Experience
Posted by BrendanRead; on Jan 29, 2016
There are critical environment issues that have limited the ability of retailers to have in-store staff also handle online customers. There are new technologies that are being rolled out to make this happen.
Posted by rgruia; on Jan 06, 2016
An analysis of the merger in the aftermath of Monday's Nokia announcement that it gained control of Alcatel-Lucent via a successful public exchange offer.
Posted by BrendanRead; on Dec 18, 2015
More customer contact applications are in the cloud, but this number will rise with customers' increasing preference for digital channels.