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Digital Advertising Grows, So does Ad Fraud

This blog highlights the impact of fraud on digital advertising. It also talks about the steps taken by the industry to counter fraud.
Categories Tags The Growing Digital Advertising Market The US digital advertising market is on a growth trajectory. Frost & Sullivan’s research indicates that advertisers spe… http://digitaltransformation.frost.com/expert-insights/viewpoints/digital-advertising-grows-so-does-ad-fraud/

Vodafone Stands Tall as a Digital Transformation Partner

In the week of October 10th, Vodafone held its 2016 Industry Analyst Summit in the beautiful English countryside of Egham, UK. Throughout the event, the company sent a strong message to the analyst community and, indirectly, to customers and partners abou…
Categories Tags In the week of October 10th, Vodafone held its 2016 Industry Analyst Summit in the beautiful English countryside of Egham, UK. Surrounded by ducks and the love… http://digitaltransformation.frost.com/expert-insights/viewpoints/vodafone-stands-tall-digital-transformation-partner/

AT&T Sees Growth Opportunities in IoT with LTE-M

A blog on AT&T's Low Power Wide Area Network trials and its impact on AT&T's strategy.
Tags Categories Cellular networks are currently the prime wireless wide area network connectivity option for IoT in the United States. However, supporting IoT in a scalable, c… http://digitaltransformation.frost.com/expert-insights/viewpoints/t-sees-growth-opportunities-iot-lte-m/

The 2016 AT&T Analyst Summit – Thoughts and Feedback from Frost & Sullivan

Thoughts on the 2016 AT&T Industry Analyst Summit from Dilip Sarangan, Industry Principal for IoT at Frost & Sullivan. The event was held between October 5-7, 2016 in Dallas, TX.
Categories Another year has come and gone. Frost & Sullivan ended its fiscal year 2016 at the end of September, and last week marked the start of a new year. It also marked the … http://digitaltransformation.frost.com/expert-insights/viewpoints/2016-t-analyst-summit-thoughts-and-feedback-frost-sullivan/

What Lies Ahead for Samsung after the Galaxy Note 7 Recall?

What Lies Ahead for Samsung after the Galaxy Note 7 Recall?
Categories Tags LONDON – 11 October 2016 – “Samsung is stopping global sales of their new Galaxy Note 7 phone, and stopping production indefinitely. A catastrophic battery cel… http://digitaltransformation.frost.com/expert-insights/viewpoints/what-lies-ahead-samsung-after-galaxy-note-7-recall/

Are Wearables a Viable Modality for Mobile Payment?

Powerful players want to make today’s mobile payment process even easier by using a smart watch instead of a smart phone. What should retailers keep in mind as this development unfolds?
Categories Tags Powerful players want to make today’s mobile payment process even easier by using a smart watch instead of a smart phone.  What should retailers keep in mind a… http://digitaltransformation.frost.com/expert-insights/viewpoints/are-wearables-viable-modality-mobile-payment/

Retail Beacons Make Demands on Both Retailer and Shopper

Forecasts are bullish on the potential impact of beacons in the retail sector. But is enthusiasm for this technology grounded in reality?
Categories Tags Forecasts are bullish on the potential impact of beacons in the retail sector. But is enthusiasm for this technology grounded in reality? Major retailers su… http://digitaltransformation.frost.com/expert-insights/viewpoints/retail-beacons-make-demands-both-retailer-and-shopper/

Retailers, It's Time to Give Digital Signage a Good Hard Look

Retailers that have resisted the siren call of digital displays to date should revisit the technology and give serious consideration to its deployment.
Retailers that have resisted the siren call of digital displays to date should revisit the technology and give serious consideration to its deployment. For brick and mortar ret… http://digitaltransformation.frost.com/expert-insights/viewpoints/retailers-its-time-give-digital-signage-good-hard-look/

Truly Effective Video CX, Served by Verizon (and John McEnroe)

Video has long had an unrealized promise to improve the Customer Experience. But that may change with the use of smartphones and apps as shown in a Verizon ad featuring tennis great John McEnroe
Video has long been touted as the next greatest Customer Experience (CX) technology. But it has never taken off, contrary to the hopes (and the hype) of its champions.  There a… http://digitaltransformation.frost.com/expert-insights/viewpoints/truly-effective-video-cx-served-verizon-and-john-mcenroe/

Key Leadership Trends in the Mobile Worker Apps Market

How can you spot a leader in today's rough-and-tumble mobile worker apps market? As the stakes get higher, leadership trends become clearer.
How can you spot a leader in today’s rough-and-tumble mobile worker app market?  As the stakes get higher, leadership trends are becoming clearer. Mobile worker apps are hot.  … http://digitaltransformation.frost.com/expert-insights/viewpoints/key-leadership-trends-mobile-worker-apps-market/

UCC Opportunities in the Hospitality Space

Advanced UCC Tools Improve the Guest Experience and Optimize Daily Workflows in the Hospitality Industry - Highlights of Frost & Sullivan's new market insight.
Categories Tags I’ve just completed a new Market Insight entitled “UCC Opportunities in the Hospitality Space” taking a deep dive into the implementation of communications… http://digitaltransformation.frost.com/expert-insights/viewpoints/ucc-opportunities-hospitality-space/

North American Companies Want Outside Help With Mobile Worker Apps

U.S. and Canadian companies have strongly embraced the need for incorporating mobile apps into their employees’ work lives. But these same businesses also realize they often can’t successfully select and deploy these solutions without help from an outsid…
Categories Tags U.S. and Canadian companies have strongly embraced the need for incorporating mobile apps into their employees’ work lives.  But these same businesses also rea… http://digitaltransformation.frost.com/expert-insights/viewpoints/north-american-companies-want-outside-help-mobile-worker-apps/

Show Me The Money – Who Really Makes Money In IoT?

A highly fragmented ecosystem of hardware vendors, software developers and service providers are spending billions of dollars on marketing – but who really makes money selling IoT?
Categories Tags A couple of days ago, a senior executive at a large telco asked me this question, “Who really makes money with IoT?” Sounds simple enough – I work with a large… http://digitaltransformation.frost.com/expert-insights/viewpoints/show-me-money-who-really-makes-money-iot/

Privacy is a Myth!

This blog talks about some of the ways in which data is generated about consumers, and how it can be used to deliver relevant ads to consumers.
Categories Tags The title of this blog will raise many eyebrows. After all, don’t we all cherish our privacy? We don’t want people or organizations to obtain information about… http://digitaltransformation.frost.com/expert-insights/viewpoints/privacy-myth/

Takeaways from Huawei Global Analyst Summit 2016

Summary of Huawei Global Analyst Summit 2016 - by ICT Industry Principal Alaa Saayed.
Categories Tags Earlier this month, I had the pleasure to attend Huawei’s global analyst summit which was held in the modern metropolis of Shenzhen, in Southeast China. Th… http://digitaltransformation.frost.com/expert-insights/viewpoints/takeaways-huawei-global-analyst-summit-2016/

Mobile Data Usage – Trends and Operator Implications

A blog on the growth of mobile data traffic and mobile operator strategies to manage this growth.
Categories Tags   The Surge in Mobile Data Frost & Sullivan’s research into the US mobile data services market indicates that the mobile data traffic in the US is increasi… http://digitaltransformation.frost.com/expert-insights/viewpoints/mobile-data-usage-trends-and-operator-implications/

AT&T’s ECOMP is Yuge

Stratecast commentary on the release of AT&T's ECOMP architecture
Categories AT&T's ECOMP is Yuge by Tim McElligott AT&T recently shared its platform vision for product- and service-independent capabilities for the design, creation and l… http://digitaltransformation.frost.com/expert-insights/viewpoints/ts-ecomp-yuge/

Super Bowl 50 Shatters Mobile Data Usage Records

Smartphone users drive surge in mobile data traffic during Super Bowl 50.
Categories Tags The evolution from basic features phones to smartphones has been nothing short of phenomenal. Frost & Sullivan research indicates smartphones accounted for jus… http://digitaltransformation.frost.com/expert-insights/viewpoints/super-bowl-50-shatters-mobile-data-usage-records/

What to Expect from the Internet of Things (IoT) in 2016

Frost & Sullivan predictions and analysis of what to expect in 2016 from the Internet of Things
Categories Tags At the start of each year, analyst firms make predictions about different technologies and overarching themes that will dominate an industry. Most analysts tha… http://digitaltransformation.frost.com/expert-insights/viewpoints/what-expect-internet-things-iot-2016/

Mobile Field Service + IoT Connectivity = Game-Changing Responsiveness

What do you get when you combine a mobilized field service delivery system with a state-of-the-art IoT platform? Very happy customers and new ways to make money.
Categories Tags What do you get when you combine a mobilized field service delivery system with a state-of-the-art IoT platform?  Very happy customers and new ways to make mon… http://digitaltransformation.frost.com/expert-insights/viewpoints/mobile-field-service-iot-connectivity-game-changing-responsiveness/