The word I have for you is “pull-through”. Pull-through is not a revolutionary invention such as plastics were in the late 60s. It isn’t even a new concept, but its importance is growing in the world of enterprise communications.
No, it’s not “plastics”!
(Remember “The Graduate”?)
Plastics are so passé!
(Image source: https://en.wikipedia.org/wiki/The_Graduate)