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The Customer Experience Value of Customer Anonymity

Businesses have been focusing on customer personalization in order to provide an excellent Customer Experience. But there is also strong value in permitting customers to be anonymous.
Categories Tags Today’s customers are empowered with an unprecedented ability to drive their business relationships and that of other customers through instant knowledge acces… http://digitaltransformation.frost.com/expert-insights/viewpoints/customer-experience-value-customer-anonymity/

Huawei Offers a Mobile World Congress Sneak Preview

Huawei provided an analyst update in London ahead of #MWC17
Categories Tags The Mobile World Congress (MWC) easily ranks as the top global telecom conference in terms of sheer size and audience.  Last year’s edition shattered previous … http://digitaltransformation.frost.com/expert-insights/viewpoints/huawei-offers-mobile-world-congress-sneak-preview/

Logitech SmartDock Runs the Analyst’s Gauntlet

Frost & Sullivan’s Analyst Gauntlet is a structured program wherein participating vendors and service providers give industry analysts deep dives and demonstrations of their collaboration solution. This week we evaluate Logitech SmartDock for Skype Room …
Categories Tags Frost & Sullivan’s Analyst Gauntlet is a structured program wherein participating vendors and service providers give industry analysts deep dives and demonstra… http://digitaltransformation.frost.com/expert-insights/viewpoints/logitech-smartdock-runs-analysts-gauntlet/

Serving Multi-DRM Content - A Realistic Perspective

Total cost of ownership of multi-DRM solutions is quite misunderstood. This set of resources is designed to give decision-makers quick and accurate guidance on long-term considerations and strategy.
Categories Tags OTT delivery of premium video is growing, and the use of full-fledged DRM to secure this content is growing as well. Video service operators are realizing, as … http://digitaltransformation.frost.com/expert-insights/viewpoints/serving-multi-drm-content-realistic-perspective/

Brick & Mortar Meet Amazon Go

Future of Digital Transformation in Retail - Amazon Makes a "Go" of It.
Categories Tags Brick & Mortar - Let Me Introduce to Amazon Go Amazon.com Inc. is opening Amazon Go in Seattle, a 1,800-square-foot store (AKA convenience store), which inc… http://digitaltransformation.frost.com/expert-insights/viewpoints/brick-mortar-meet-amazon-go/

Adobe's Latest Holiday Shopping Results Show Desktop Continued Tops for Online Sales

Adobe's latest online holiday shopping results shows key trends
Categories Tags Adobe’s Adobe Digital Insights (ADI) has just released its latest 2016 Holiday Shopping Season Summary, which provides a great bellwether of this year’s omnich… http://digitaltransformation.frost.com/expert-insights/viewpoints/adobe-latest-holiday-shopping-resultsshow-desktop-continued-tops-online-sales/

Innovations in Digital Advertising –– Impact, Cost Implications, and Best Practice Examples for Header Bidding

A blog on header bidding, an important advertising technique, and AudienceScience's participation in the header bidding opportunity.
Categories Tags Introduction Frost & Sullivan expects the US digital advertising market to be worth over $100 billion by the year 2022. A significant percentage of the foreca… http://digitaltransformation.frost.com/expert-insights/viewpoints/innovations-digital-advertising-impact-cost-implications-and-best-practice-examples-header-bidding/

Adobe’s TubeMogul Acquisition – Frost & Sullivan’s Perspectives

An assessment of the TubeMogul acquisition, and what it means for video advertising.
Categories Tags Background On Thursday, Nov 10, Adobe announced its decision to acquire TubeMogul, a leading provider of video advertising solutions for approximately $540 mi… http://digitaltransformation.frost.com/expert-insights/viewpoints/adobes-tubemogul-acquisition-frost-sullivans-perspectives/

Digital Advertising Grows, So does Ad Fraud

This blog highlights the impact of fraud on digital advertising. It also talks about the steps taken by the industry to counter fraud.
Categories Tags The Growing Digital Advertising Market The US digital advertising market is on a growth trajectory. Frost & Sullivan’s research indicates that advertisers spe… http://digitaltransformation.frost.com/expert-insights/viewpoints/digital-advertising-grows-so-does-ad-fraud/

The 2016 AT&T Analyst Summit – Thoughts and Feedback from Frost & Sullivan

Thoughts on the 2016 AT&T Industry Analyst Summit from Dilip Sarangan, Industry Principal for IoT at Frost & Sullivan. The event was held between October 5-7, 2016 in Dallas, TX.
Categories Another year has come and gone. Frost & Sullivan ended its fiscal year 2016 at the end of September, and last week marked the start of a new year. It also marked the … http://digitaltransformation.frost.com/expert-insights/viewpoints/2016-t-analyst-summit-thoughts-and-feedback-frost-sullivan/

Retailers, It's Time to Give Digital Signage a Good Hard Look

Retailers that have resisted the siren call of digital displays to date should revisit the technology and give serious consideration to its deployment.
Retailers that have resisted the siren call of digital displays to date should revisit the technology and give serious consideration to its deployment. For brick and mortar ret… http://digitaltransformation.frost.com/expert-insights/viewpoints/retailers-its-time-give-digital-signage-good-hard-look/

Truly Effective Video CX, Served by Verizon (and John McEnroe)

Video has long had an unrealized promise to improve the Customer Experience. But that may change with the use of smartphones and apps as shown in a Verizon ad featuring tennis great John McEnroe
Video has long been touted as the next greatest Customer Experience (CX) technology. But it has never taken off, contrary to the hopes (and the hype) of its champions.  There a… http://digitaltransformation.frost.com/expert-insights/viewpoints/truly-effective-video-cx-served-verizon-and-john-mcenroe/

Is Investing in Digital Advertising a Miscalculation? Ask Facebook

Facebook committed a serious breach of trust with its advertisers. This post explores how it did so, the implications on digital advertising--and how, based on its actions leading up to this revelation, "This is not the Facebook we have come to know."
AUTHOR: Jeff Cotrupe, Industry Director, Big Data & Analytics, Stratecast | Frost & Sullivan Facebook has been seriously overstating to advertisers the success of ads placed on… http://digitaltransformation.frost.com/expert-insights/viewpoints/investing-digital-advertising-miscalculation-ask-facebook/

Microsoft LinkedIn Deal May Force Facebook and Salesforce Together

Microsoft's (MSFT) $26 billion acquisition of LinkedIn has the potential of giving Microsoft Dynamics CRM a powerful leg-up on Salesforce (and on Oracle and SAP)
Categories Tags Microsoft's (MSFT) $26 billion acquisition of LinkedIn has the potential of giving Microsoft Dynamics CRM a powerful leg-up on Salesforce (and on Oracle and SA… http://digitaltransformation.frost.com/expert-insights/viewpoints/microsoft-linkedin-deal-may-force-facebook-and-salesforce-together1/

Huawei Global Analyst Summit 2016 – Update on Unified Communications & Collaboration (UC&C) Business

Categories Tags During the Huawei Global Analyst Summit in Shenzhen from 11 to 13th April, senior executives from Huawei shared the company’s strategic thinking, latest produc… http://digitaltransformation.frost.com/expert-insights/viewpoints/huawei-global-analyst-summit-2016-update-unified-communications-collaboration-ucc-business/

Privacy is a Myth!

This blog talks about some of the ways in which data is generated about consumers, and how it can be used to deliver relevant ads to consumers.
Categories Tags The title of this blog will raise many eyebrows. After all, don’t we all cherish our privacy? We don’t want people or organizations to obtain information about… http://digitaltransformation.frost.com/expert-insights/viewpoints/privacy-myth/

Takeaways from Huawei Global Analyst Summit 2016

Summary of Huawei Global Analyst Summit 2016 - by ICT Industry Principal Alaa Saayed.
Categories Tags Earlier this month, I had the pleasure to attend Huawei’s global analyst summit which was held in the modern metropolis of Shenzhen, in Southeast China. Th… http://digitaltransformation.frost.com/expert-insights/viewpoints/takeaways-huawei-global-analyst-summit-2016/

Social Customer Service is Withering. Long Live the Social Customer Channel

A recent report indicates that social customer service and support may be fading but instead social customer interactions may be evolving to encompass more marketing and sales.
Categories Tags Social media as a customer care channel had its coming out party in 2011-2012 when numerous contact center vendors announced an initial wave of solutions.  The… http://digitaltransformation.frost.com/expert-insights/viewpoints/social-customer-service-withering-long-live-social-customer-channel/

Finally Speech Recognition has its Day – Digital Transformation and Customer Care

Speech Technologies have now become a trusted enabler in the potential for digital transformation of the Customer Experience
Categories Tags For those of you who are speech geeks like me and lived through the late 1980’s and early 90’s in awe of speech-enabling an Interactive Voice Response (IVR) un… http://digitaltransformation.frost.com/expert-insights/viewpoints/finally-speech-recognition-has-its-day-digital-transformation-and-customer-care/

Overcoming the Challenges with Providing Truly Omnichannel Retail Customer Service

There are critical environment issues that have limited the ability of retailers to have in-store staff also handle online customers. There are new technologies that are being rolled out to make this happen.
Categories Tags Of the customer contact channels, the most prevalent is still in-store B2C and B2B retail.  But it is also is the most difficult channel to integrate voice and… http://digitaltransformation.frost.com/expert-insights/viewpoints/overcoming-challenges-providing-truly-omnichannel-retail-customer-service/

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