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The Customer Experience Value of Customer Anonymity

Businesses have been focusing on customer personalization in order to provide an excellent Customer Experience. But there is also strong value in permitting customers to be anonymous.
Categories Tags Today’s customers are empowered with an unprecedented ability to drive their business relationships and that of other customers through instant knowledge acces… http://digitaltransformation.frost.com/expert-insights/viewpoints/customer-experience-value-customer-anonymity/