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Solid Customer Experience and Trust Are Key in Growing eCommerce

eCommerce has become entrenched as a retail channel but one where customers still tend to browse rather than buy. Companies must take steps to improve the Customer Experience to grow online sales, particularly from mobile devices.
Tags eCommerce has evolved from a novelty, since its inception with the World Wide Web some 20 years ago, to a practical and ubiquitous channel. It has replaced faxes, paper cat… http://digitaltransformation.frost.com/expert-insights/viewpoints/solid-customer-experience-and-trust-are-key-growing-ecommerce/

IBM all set to Plunder the Realm of Digital Marketing with the Silverpop acquisition

IBM acquires Silverpop to turbocharge its digital marketing value proposition - what it means to customers and to its competitors
A big fish swallows yet another marketing automation platform. This fish is big, blue and very hungry. IBM recently announced an agreement to acquire Silverpop, leading software a… http://digitaltransformation.frost.com/expert-insights/viewpoints/ibm-all-set-plunder-realm-digital-marketing-silverpop-acquisition/