Avaya’s Web Integration Opportunities Take Shape with Esna Acquisition

May 28, 2015 at 3:21 PM

Unified communications powerhouse Avaya announced that it has acquired Esna to “accelerate the adoption of communications-enabled applications for both enterprises and midmarket companies”.

Our quick take: This acquisition definitely makes sense for Avaya. Esna’s solutions bridge the gap between the on-premises communications platform with web-based applications like Salesforce and Google Apps that many businesses have come to know and rely on. While Avaya has been making inroads on web integration within its own products, bringing Esna’s technology and brain trust into the fold will immediately invigorate those efforts.

However, it remains to be seen whether Esna, as a wholly owned subsidiary of Avaya, can maintain its existing partnerships with Avaya’s competitors, such as Cisco and Mitel. While it has been made clear that Esna intends to not only maintain support but continue to develop for non-Avaya PBX and UC platforms, it is also hard to imagine that these competing UC vendors are interested in helping Avaya’s bottom line.

Get the full story - http://www.avaya.com/usa/about-avaya/newsroom/news-releases/2015/pr...

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