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The Customer Experience Value of Customer Anonymity

Businesses have been focusing on customer personalization in order to provide an excellent Customer Experience. But there is also strong value in permitting customers to be anonymous.
ly they have been stepping up their customer personalization programs with targeted ads…in marketing and data use and advanced personalization http://digitaltransformation.frost.com/expert-insights/viewpoints/customer-experience-value-customer-anonymity/

Adobe's Latest Holiday Shopping Results Show Desktop Continued Tops for Online Sales

Adobe's latest online holiday shopping results shows key trends
issue in research published this year on web personalization. One promising answer may be integrated mobi http://digitaltransformation.frost.com/expert-insights/viewpoints/adobe-latest-holiday-shopping-resultsshow-desktop-continued-tops-online-sales/

Digital Channels Are Driving Customer Contacts to the Cloud

More customer contact applications are in the cloud, but this number will rise with customers' increasing preference for digital channels.
Sullivan report on web personalization http://digitaltransformation.frost.com/expert-insights/viewpoints/digital-channels-are-driving-customer-contacts-cloud/