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Nordstrom Meets Customer Needs with Digital Solution

Nordstrom partners with CashStar to offer digital egifts.
that a fifth of its sales already comes from ecommerce and mcommerce http://digitaltransformation.frost.com/expert-insights/viewpoints/nordstrom-meets-customer-needs-digital-solution/

Solid Customer Experience and Trust Are Key in Growing eCommerce

eCommerce has become entrenched as a retail channel but one where customers still tend to browse rather than buy. Companies must take steps to improve the Customer Experience to grow online sales, particularly from mobile devices.
Tags eCommerce has evolved from a novelty…ng music and video stores and ticket agents. eCommerce has made considerable inroads in bricks…Enabling Successful eCommerce for Small Midsized Businesses http://digitaltransformation.frost.com/expert-insights/viewpoints/solid-customer-experience-and-trust-are-key-growing-ecommerce/

IBM all set to Plunder the Realm of Digital Marketing with the Silverpop acquisition

IBM acquires Silverpop to turbocharge its digital marketing value proposition - what it means to customers and to its competitors
IBM also offers an eCommerce solution… announced a number of new solutions for its eCommerce customers. With IBM…s eCommerce platform…the market share in this ever so competitive eCommerce space. Mobile marketing is a huge focus a http://digitaltransformation.frost.com/expert-insights/viewpoints/ibm-all-set-plunder-realm-digital-marketing-silverpop-acquisition/