Google’s Waze Crowdsourced Traffic and Navigation App is a Hit, but How Does It Impact Privacy, the Law…and Google Maps?

Jul 13, 2015

Waze, which was launched in Israel as a competitor to Google Maps and Apple Maps, has so much to offer that Google—whose Google Maps application is the leading traffic and navigation app, and the sixth most widely used smartphone app, period[1]—paid $1.3 billion to acquire Waze in June 2013. However, some of the very capabilities that make Waze the most feature-rich, interactive traffic and navigation app also raise questions about its impacts on privacy, law enforcement, and more, including its continued coexistence with Google Maps. A Stratecast SPIE report set to publish on 17 July 2015 discusses key capabilities and benefits of the Waze app, and analyzes those impacts.

[1] comScore Mobile Matrix (April 2015), available here


Jeff Cotrupe


Jeff leverages his expertise in analytics and the Internet of Things/Internet of Anything (IoT/IoAT) to enhance business operations and results. 100% Solutions has named Jeff a leading Big Data Influencer. Jeff has held director-level roles on the product side with ADC Telecommunications (now TE Connectivity) and  in the research & consulting industry (in addition to Stratecast). He has launched and managed 20 products, generating hundreds of millions of dollars in revenue, M&A, and capital, and has worked for or with five startups. He helped grow CommTech from a $10MM to a $25MM company that was acquired by ADC for $185.5MM; and helped Visionael crack key verticals with wins at Comcast and The Pentagon, then win $30MM in funding. Jeff is a Rackspace Cloud University Certified Professional. He has 50+ personal branded Web venues and a Klout score in the 60s.

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