Innovation Centers: Critical for Success Even in a Digital Age

Mar 29, 2016

In today’s virtual work environment—in which mobility is key, and everyone seems to be working from a location that is different from that of their colleagues, customers, and business partners—a lot of emphasis is placed on the need to enable remote workers to communicate and collaborate with their distant teammates. But even the most leading-edge organizations should not ignore the value of innovation centers that make it easy for companies to show off their latest products and services, offer a peek into their labs, and allow customers and partners to interact, live, with people and things.

This is especially true for large companies in the technology industry, where innovation is at once critical and increasingly digitized. Leading vendors, including IBM and Verizon, are recognizing the value of building end-to-end collaboration spaces that support employees, customers, and partners by bringing together people and technology to drive innovation and creativity. Such spaces—which can occupy an entire floor of a building or a single office suite—are ideally designed with comfort and accessibility in mind, while incorporating the latest in conferencing and collaboration technology. The goal: to seamlessly enable in-person and virtual collaboration among designers, engineers, academics, executives, and other global teams, while surfacing the results for customers and partners.

Cutting-edge innovation zones are purpose built to welcome guests, with soft lighting, comfortable but practical furniture, coffee and snack stations, digital white boards, smaller break-out rooms, and so on. But they should also include advanced collaboration technology, including video conferencing, interactive displays, and unified communications solutions, to enable remote participants to work with in-person teams, and to bring in experts, analysts, and other contributors from around the world.

Designing and implementing these spaces requires a strategic approach that starts with a vision; includes a flexible infrastructure and workspace design; integrates carefully selected technologies with easy-to-use control systems; and includes 24/7 support to keep operations running smoothly at all times. To learn more, please download our whitepaper, conducted for Whitlock, here:

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Melanie Turek


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