Learn How the Cloud is Driving Multi-screen Revenue at Convergence India

Jan 17, 2014

Last year at a conference in Singapore, I predicted that the days of Pay TV services as we know it- Cable/ DTH/ IPTV- will fast disappear. These modes of distribution identified with their respective businesses will become redundant over the next ten years and video services will evolve. Technology will be the catalyst, not the differentiator for the service value proposition.

The CEO of a cable TV operator in Malaysia concurred openly in his speech, though today his company’s business model is driven out of the “cable” distinction. There could come a time when to reach out to the maximum number of subscribers, they could well leverage broadband, IPTV or any mode that can help fast with their objective.

Multiscreen video distribution has collapsed the barriers among the industry stakeholders. It has become essential today for broadcasters as well as service operators to ensure video distribution over multiple networks and to multiple devices to their consumers. India which otherwise lies to the south of the digital divide is equally consumed by the multiscreen phenomenon as viewers fervently seek their videos on several devices apart from the TV sets. While this is great in terms of opportunity sizing, operators struggle with technical, business and regulatory challenges to capitalize this trend.

Operators need to transport securely authenticated content across devices, over any media and that can be successfully done by leveraging the cloud. The cloud is not just about collaborative workflows, it can empower a content distributor to run its services seamlessly, monitor and analyse its viewership, ensure higher engagement with the viewer and of course facilitate easy billing practices in a platform-agnostic manner.

How much time would it take to put up your OTT video service offering? How much would this cost? Can ROIs be recovered quickly? What’s the value addition for the consumers?

Join me at the Verimatrix Multi Network Forum at Convergence India to discuss these along with Arivan Govindan, RGB Networks, Steve Christian, Verimatrix, G D Singh, Digivive and Anil Prakash, Broadband India Forum to get a magnified perspective on the topics above.

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Category : Cloud, Digital Media

Vidya S Nath


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