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Drastic Measures Needed to Improve the Longevity of Communications Solutions Vendors
Unify's recent announcement of a major restructuring and repositioning program seems to indicate that drastic measures are needed for the PBX/UC vendors to improve their competitive positioning and future-proof their businesses.
Here is a summary of the announcement:
The toughest part of the program is most certainly the dramatic headcount reduction. The increased focus on software development, channel expansion, cloud and managed services is not really new, but it may be accompanied by a more specific action plan this time and thus lead to more effective execution. The new leadership team brings channel expertise, a strong sales track record as well as an outside perspective on communications development and delivery, which may be exactly what Unify needs at this point.
Tell us what you think about the future of Unify and other communications vendors? Do they all need to become leaner and meaner to survive the major transformational shifts in the industry challenging their established business models?