Ex-Avayan Enzo Signore Joins Cloud UCC Provider 8x8

November 11, 2014 at 1:54 PM

Today, November 11, 8x8 announced the appointment of Enzo Signore as Chief Marketing Officer.


Enzo brings a considerable amount of telecommunications industry expertise to the rapdily growing hosted IP telephony and UCC services provider. One of his key strengths is identifying new opportunities among mid-market companies and large distributed organizations. Over the past decade, 8x8 has gained significant traction in the small-business market, where hosted services have been most popular. As 8x8 looks to expand its customer base and more successfully compete against arch-rival RingCentral and a growing number of other cloud UC providers, it needs to strengthen its value proposition and name recognition among larger customer organizations. Enzo's skills and expertise appear to be a great fit to address these key objectives.

Other near-term focal areas, as identified by Enzo, include vertical market strategies and channel expansion (including increasing global presence).

When asked about the reasons why he chose 8x8, Enzo pointed out the following:

--a solid portfolio of unified communications and contact center applications
--a highly experienced and talented management team
--a fast-paced environment with a high sense of urgency
--strong financials
--considerable growth opportunities

The market is ripe for cloud UCC adoption, but competition is intensifying as well. Strong execution will separate the winners from the laggards. Building a strong executive team could be the key to 8x8's continued success in this market

Tags: hosted IP telephony, cloud UC, UCaaS, 8x8, Enzo Signore