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Digital Advertising Innovation: Next Generation Self-Serve Solutions

Next-generation self-serve advertising solutions allow advertisers to deliver and manage performance-centric campaigns themselves, while tapping into robust and actionable data sciences capabilities. This blog outlines the benefits of next-generation self…
Categories Tags Growth Accelerates in Digital Advertising  The U.S. advertising industry continues t…s research indicates that digital advertising revenues in the United States totaled approx https://digitaltransformation.frost.com/expert-insights/viewpoints/digital-advertising-innovation-next-generation-self-serve-solutions/

Adobe’s TubeMogul Acquisition – Frost & Sullivan’s Perspectives

An assessment of the TubeMogul acquisition, and what it means for video advertising.
me levels of competitive intensity in the US digital advertising market…ore about the growth opportunities in the US digital advertising market https://digitaltransformation.frost.com/expert-insights/viewpoints/adobes-tubemogul-acquisition-frost-sullivans-perspectives/

Digital Advertising Grows, So does Ad Fraud

This blog highlights the impact of fraud on digital advertising. It also talks about the steps taken by the industry to counter fraud.
Categories Tags The Growing Digital Advertising Market The US digital advertising market i…s have also emerged as a prime mechanism for digital advertising fraud. A networked universe of computers tha https://digitaltransformation.frost.com/expert-insights/viewpoints/digital-advertising-grows-so-does-ad-fraud/

Improving Digital Advertising – the NinthDecimal Approach

Next Generation Digital Advertising
approach is the need of the hour in the U.S. digital advertising market. NinthDecimal…cimal can address the three main barriers in digital advertising. By establishing a unique https://digitaltransformation.frost.com/expert-insights/viewpoints/improving-digital-advertising-ninthdecimal-approach/