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Adobe’s TubeMogul Acquisition – Frost & Sullivan’s Perspectives

An assessment of the TubeMogul acquisition, and what it means for video advertising.
a leading provider of video advertising solutions for approximately …sition as the leading provider of integrated advertising solutions. Given the brand https://digitaltransformation.frost.com/expert-insights/viewpoints/adobes-tubemogul-acquisition-frost-sullivans-perspectives/

Digital Advertising Grows, So does Ad Fraud

This blog highlights the impact of fraud on digital advertising. It also talks about the steps taken by the industry to counter fraud.
Categories Tags The Growing Digital Advertising Market The US digital advertising market i… ad inventory. Strong performance of mobile advertising. Advancements in data https://digitaltransformation.frost.com/expert-insights/viewpoints/digital-advertising-grows-so-does-ad-fraud/

Is Investing in Digital Advertising a Miscalculation? Ask Facebook

Facebook committed a serious breach of trust with its advertisers. This post explores how it did so, the implications on digital advertising--and how, based on its actions leading up to this revelation, "This is not the Facebook we have come to know."
apology for this systematic overreporting of advertising impact to advertisers…to advertisers. The old standard for digital advertising was known as served impressions. If an ad ap https://digitaltransformation.frost.com/expert-insights/viewpoints/investing-digital-advertising-miscalculation-ask-facebook/

Creating a Digital Collaborative Space the Size of a Football Field

Bluescape is an innovative company delivering a cloud-based, collaborative solution for the Workplace of the Future. It is being effectively used in highly collaborative, creative, and interactive environments across industries today.
advertising https://digitaltransformation.frost.com/expert-insights/viewpoints/creating-digital-collaborative-space-size-football-field1/

Creating a Digital Collaborative Space the Size of a Football Field

Bluescape is an innovative company delivering a cloud-based, collaborative solution for the Workplace of the Future. It is being effectively used in highly collaborative, creative, and interactive environments across industries today.
advertising https://digitaltransformation.frost.com/expert-insights/viewpoints/creating-digital-collaborative-space-size-football-field/

Improving Digital Advertising – the NinthDecimal Approach

Next Generation Digital Advertising
screen advertising marketplace. These include 1… is not really a very efficient way to spend advertising dollars. Another challenge is related to per… is the need of the hour in the U.S. digital advertising market. NinthDecimal https://digitaltransformation.frost.com/expert-insights/viewpoints/improving-digital-advertising-ninthdecimal-approach/

My Thoughts On Brightcove Acquiring Unicorn Media; Why Company Won't Be Profitable In 2014

On Monday, Brightcove announced they have entered into a definitive agreement to acquire privately held Unicorn Media at a deal valued around $49M.
5M in 2013. For all the talk of online video advertisingthe online video advertising market represented … the fragmentation in the online video advertising world is a nightmare as no standards exist https://digitaltransformation.frost.com/expert-insights/viewpoints/my-thoughts-brightcove-acquiring-unicorn-media-why-company-wont-be-profitable-2014/