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Retail Beacons Make Demands on Both Retailer and Shopper

Forecasts are bullish on the potential impact of beacons in the retail sector. But is enthusiasm for this technology grounded in reality?
casts are bullish on the potential impact of beacons in the retail sector. But is enthusiasm for… set of compelling drivers for committing to beacons…  Is the Year of the Beacon truly at hand https://digitaltransformation.frost.com/expert-insights/viewpoints/retail-beacons-make-demands-both-retailer-and-shopper/