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Adobe’s TubeMogul Acquisition – Frost & Sullivan’s Perspectives

An assessment of the TubeMogul acquisition, and what it means for video advertising.
isition. The Growing Importance of a Total Marketing Suite Adobe https://digitaltransformation.frost.com/expert-insights/viewpoints/adobes-tubemogul-acquisition-frost-sullivans-perspectives/

Social Customer Service is Withering. Long Live the Social Customer Channel

A recent report indicates that social customer service and support may be fading but instead social customer interactions may be evolving to encompass more marketing and sales.
Refining Social Media Marketing Strategies…d they are integrating social with the other marketing channels. Companies also are realizing that …ervice issues handled on the channel towards marketing and sales initiated over it. After all https://digitaltransformation.frost.com/expert-insights/viewpoints/social-customer-service-withering-long-live-social-customer-channel/

Solid Customer Experience and Trust Are Key in Growing eCommerce

eCommerce has become entrenched as a retail channel but one where customers still tend to browse rather than buy. Companies must take steps to improve the Customer Experience to grow online sales, particularly from mobile devices.
https://digitaltransformation.frost.com/expert-insights/viewpoints/solid-customer-experience-and-trust-are-key-growing-ecommerce/

Why Social is Different (and How to Adapt Marketingwise)

Social media marketing issues and an approach to finding answers to them.
From Mass Marketing to Social Marketing companies may be challenged in marketing on that channel. Here…ustomers may be buying as a result of social marketing programs https://digitaltransformation.frost.com/expert-insights/viewpoints/why-social-different-and-how-adapt-marketingwise/

IBM all set to Plunder the Realm of Digital Marketing with the Silverpop acquisition

IBM acquires Silverpop to turbocharge its digital marketing value proposition - what it means to customers and to its competitors
A big fish swallows yet another marketing automation platform. This fish is big… platform for marketing automation. Marketing automation in the cloud is a hot investment https://digitaltransformation.frost.com/expert-insights/viewpoints/ibm-all-set-plunder-realm-digital-marketing-silverpop-acquisition/